On September 10th, FIYTA & Brand Gallery Membership Club announced that the FIYTA CRM system had gone live across the country.

The delivery and go-live is an important milestone of the project development, marking the moment when FIYTA officially started digital management and change of relationship between consumers for all operation channels. It will truly create “recognizable, accessible, perceptive, and serviceable” management for customers in its subsequent operation, ensuring that FIYTA brand’s digital transformation is significant.